Relevant Relations is a full-service public relations, marketing and creative business accelerator for individuals, brands and cultural organizations that sit on the leading edge of luxury, fashion, beauty, entertainment, technology, hospitality, lifestyle, consumer goods, travel, art, design and philanthropic industries. As a leading communications agency with offices in New York, Los Angeles and New Orleans, as well as a global network, Relevant Relations’ represents companies and talent that understand the ways in which recognition and compelling media define their brand.
Specializing in all things relevant, from blue chip organizations, talent, fashion, film to professional athletes, R | R has over a decade of experience in shaping and communicating the unique visions of our clients. Our idea-driven expertise delivers brand strategy across media coverage, special event production, product placement, editorial, film promotion, talent relations, digital media and creative content services.
R | R strives to help its diverse clientele evolve, innovate and grow. Our programs are designed to build brand identity and consumer awareness through strategic public relations, event programming, creative consultancy, viral campaigns and buzz marketing initiatives. With a deep understanding of the dynamic communications landscape combined with powerful relationships that provide a competitive edge and imbue a prescience in anticipating industry innovation, Relevant Relations’ global position and local insight helps bridge the gap between brands and their target audiences with highly considered, groundbreaking strategies that are integrated across print, broadcast and digital media.
Through creative and focused press strategies, Relevant Relations is an expert in all aspects of public relations. We have a strong history of consistently advancing the public image of our clientele by giving brands access to bespoke media coverage and recognition at both the national and local levels, as well as capabilities internationally.
A brand image that is both current and enduring is established by building collaborative partnerships between brands and our community of thought leaders within the media, celebrity, entertainment, lifestyle and business communities. Relevant Relations executes and delivers a brand’s unique assets by architecting authentic connections through our diverse public relations and events programs.
Relevant Relations’ approach to crafting every production is highly imaginative. Our experiential event activation programs include production, design, guest list, entertainment and media outreach.
From high-impact parties to film premieres, hosted screenings, collection launches, intimate farm-to-table dinners, exclusive boutique openings, immersive performances, charity galas, panel discussions, runway, award and trade shows, we are able to create and execute any vision.
Relevant Relations pioneers all areas of production, from concept and creative thought to post-event publicity with an inventive and strategic approach. Our clientele’s creative vision and business goals are met with instant brand recognition. By identifying unexpected and original moments for collaborative growth, we ensure high quality editorial coverage that leaves a lasting impression. Guest lists are curated from our diverse community of VIP influencers, cultural organizations, talent and media contacts that are in harmony with brand mission and produce a prolific 360 branded entertainment experience.
Relevant Relations 360 management creates platforms for change. Through a peerless and concentrated approach, narratives are crafted to amplify a brand’s philosophy, elevate a brand’s mission and connect channels by communicating a thought leading position.
Representing a passionate community of culture shaping entrepreneurs in the art, entertainment, sports, tech, hospitality and design industries, our clients are leaders in their chosen field. Visionaries, mavericks and experts are managed through branded entertainment programs to achieve high profile coverage and VIP placements. Relevant Relations delivers focused profile development that is strategic and content programming that is unconventionally in alignment with brand DNA.
MANAGEMENT / BRAND PARTNERSHIPS
PUBLIC RELATIONS / FEATURES / EDITORIALS APPEARANCES / VIP SERVICES / STYLING / RED CARPET
Relevant Relations, hybrid communications and media company, advises creative solutions for our clients from ideation through development and scale. Be it on a nice initiative or a comprehensive global vision for a brand, we bring together principal talents across all departments that focus on branding, design, web & app development, social media engagement, marketing and e-commerce.
Relevant Relations develops visual strategies that bring bold ideas to life and drive business impact online. We work with our clients to determine immediate goals and envision long-term plans that innovate and elevate their presence in the public sphere. By elegantly crafting a client’s online presence and audience engagement initiatives, we create authentic luxury brand experiences that are integrated across web and social platforms as well as immersive branded environments. Relevant Relations commercial and digital teams have the in-depth experience, expertise and resources to transform companies by working with digital influencers and talent: from bloggers and online editors to the photographers, filmmakers, designers, artists and developers pioneering new models of expression, design and customer experiences for the online and physical platforms. Through the use of prestige technology and creative partnerships we enhance a brand’s exclusivity and cutting-edge appeal.
Photographic art direction, motion/ film/video art direction, event art direction, brand identity and iconography, illustration art direction, company wide print collateral systems, trade show systems, book design, editorial design advertising, set & retail art direction
PHOTO /FILM PRODUCTION
Budget management, timeline management, talent management, vendor management
Content calendar intelligence, quarterly magazine, catalogue & creative social media design + content strategy